About
Founded by athletes
and industry veterans.
LOHAP was founded by action-sports industry veterans and professional athletes. Since 2016 we have delivered sports events, brand launches, brand operations & content and destination marketing for international sports brands, overseas tourism boards and event organisers. We also run our own events and brands, and manage specialist retail distribution in China for SPYDER and VOLCOM.
The best brand stories aren't told on billboards. They're lived — on mountains, slopes and trails.
The best brand stories aren't told on billboards. They're lived — on mountains, slopes and trails.
How we work
Four stages. One team.
Insight
Insight
Brand & competitor audit · Audience and community research · Venue, course and permit scouting
Research briefIdea
Creative
Core idea & campaign theme · Key visual & content framework · Budget & timeline
ProposalExecution
Delivery
Build, materials & suppliers · Hosting and live show control · Safety & contingency
On-site deliveryAmplify & Review
Amplify & report
Creator & media amplification · Third-party social listening · Wrap report and next-year plan
Wrap reportLOHAP CREDENTIALS · EDITION 2026
2016
FIRST START LINE
LOHAP
CATEGORY · OUTDOOR & ACTION SPORTS
BEIJING / SHANGHAICHECK-IN: OPEN
Athlete profile
Our race bib — if LOHAP were a trail runner
- NAMEName
- LOHAP
- BASEBased in
- Beijing · Shanghai — often on the slopes and trails of Chongli and Zhangjiakou
- DISCIPLINESDisciplines
- Sports events · Brand launches · Brand ops & content · Destination marketing
- KITKit
- Strategy · Creative · Live delivery · In-house show-control system · Data reporting
- TEAMMATESTeammates
- 100+ ski KOLs · 80+ fashion KOLs · 100+ media alliance members
- PERSONAL BESTPersonal best
- 20,000 on site · 12M reach · 5.71B online influence
- MOTTOMotto
- Where brands play outside.