BLACKYAK2026 · BLACKYAK China · Brand operations
Chongli 168 Ultra-Trail2026 · Chongli 168 Ultra-Trail — 10th Anniversary
BLACKYAK2026 · BLACKYAK China · Brand operations
BLACKYAK2026 · BLACKYAK China · Brand operationsWhere brandsplay outside.
The best brand stories aren't told on billboards. They're lived — on mountains, slopes and trails.
We create the moments where people meet brands outdoors — and remember them.
Who we are
Founded by athletes and industry veterans.
LOHAP was founded by action-sports industry veterans and professional athletes. Since 2016 we have delivered sports events, brand launches, brand operations & content and destination marketing for international sports brands, overseas tourism boards and event organisers. We also run our own events and brands, and manage specialist retail distribution in China for SPYDER and VOLCOM.
What we do
Sports Events
From World Cups to 100-mile ultra-trails, from city rail jams to park battles — we plan them, run them, and tell their stories.
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Brand Experiences
A brand's first launch in China, a brand house on the slopes, an opening day in the city — moments where people can touch the brand.
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Brand Ops & Content
Not a one-off event, but a long-term partnership that helps brands find their people in China: operations, creators, media and content.
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Destinations
Bringing mountains, valleys and cities to Chinese travellers who ski, hike and run.
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Owned IP
We don't just serve the culture — we create it: our own events, camping festivals and ski brand.
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