Network
The people we
can bring outside.
Beyond great events, we bring people: riders and creators, media and platforms, tourism boards and embassies, and brand partners across industries.
Capabilities
Integrated Marketing
Integrated marketing
Integrated marketing in China for international brands: positioning and go-to-market strategy, annual plans and crisis communications — end to end, from strategy and media to live events.
phenix · Spyder · Specialized · GARMIN · Osprey · ICONPress
Top-tier press
Long-standing relationships with fashion, outdoor, sports, travel and lifestyle media — from print magazines to new media.
Men's Health · FHM · Harper's BAZAAR · SIZE · Modern Weekly · MEN'S UNOCreators
Creator partnerships
Creator sourcing and incubation on Xiaohongshu and Douyin. A full year of Xiaohongshu creator work gave Spyder, a brand new to China, a wide base of KOL support; in the snow season we connected Oakley with ski creators on Douyin.
Spyder · OakleyContent
Content
Brand stories people actually want to read: the X-DRAGON comic "Thank You, Skiing, for Making Me Better" passed 1M reads; the Garmin comic "Quick! Pause My Garmin" passed 1.5M views; 10,000+ people made custom pre-race posters for Columbia × Chongli 168.
X-DRAGON · GARMIN · ColumbiaImagery
Imagery
Global campaign and brand imagery for international brands — from concept and casting to shoot and post.
Celebrity Seeding
Celebrity seeding
Celebrity and fashion-creator seeding and styling content for brands such as KOLON SPORT.
KOLON SPORTDistribution
Distribution
Specialist retail distribution and sales in China for the American brands SPYDER and VOLCOM.
SPYDER · VOLCOMCreators & media
A network built on the slopes.
Riders & creators
Riders who pick up our calls.
Long-term relationships with ski-industry veterans, pro riders and sports creators
Media
From front pages to feeds.
Portals & video platforms
Fashion, travel & lifestyle
New media
International
Tourism boards & embassies.
Long-standing relationships with national tourism boards, chambers of commerce and embassies in China
Brand partners
Across industries.
Our team comes from media, international brands and marketing, with brand relationships across automotive, outdoor and technology