We don't just serve the culture — we create it: our own events, camping festivals and ski brand.
Services
2022 · Owned IP
Owned action-sports event IP
A ski-and-snowboard freestyle battle built around a weekend lifestyle party, paired with freestyle camps that grow new riders and a network of top athletes.
1V1Ski vs. snowboard freestyle battle
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2020 · Owned IP
Our own freeski brand
Create · Artist · Style. Co-designed with leading Chinese freeskiers for Asian body types, Chinese snow conditions and a local take on freeskiing.
2020First models: 161 / 171
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— · Owned IP
Lifestyle camping festival
One of China's largest lifestyle camping festivals — 12,000 people at a single edition: glamping, a curated market, music, and action sports beyond the snow such as skating, skateboarding and climbing.
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