Sports Events · 2018—2019
Columbia × Chongli 168
Main brand zone at the Chongli 168 Ultra-Trail
Two years running, we built Columbia's main brand zone at the Chongli 168 and ran its online promotion. 10,000+ people made custom pre-race posters; the post-race "Despair Hill" animated story drew nearly a hundred comments.
- Location
- Chongli
- Scale
- 9,000 people · 5M online reach
- Role
- Brand-zone design · Online promotion
Gallery
11 photos · Click to enlarge
