CAMEL

For CAMEL at the Moganshan Genesis Trail race (EASTERN EPIC), we designed and built the on-site brand booth around the CT-Jifeng 50 trail shoe — space, product wall and photo zone. We also had athletes test the shoe in competition: Yu Biao placed 5th in the men's 25 km and Jiang Honghong took 3rd in the women's 25 km. Sports creators were invited to experience the race and co-create content.