2019 · Brand Experiences
Spyder
Spyder China launch
Spyder's first launch in China, with Olympic ski champions and actor Li Guangjie, linking Beijing and Chongli.
100M+Total traffic
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02
Brand Experiences
A brand's first launch in China, a brand house on the slopes, an opening day in the city — moments where people can touch the brand.
Services
- Brand launches
- Brand houses & pop-ups
- Store openings
- Snow-season activations
Clients
2020 · Brand Experiences
Oakley · Own the Mountains
Oakley Own the Mountains · Park challenge
A two-storey container brand installation at Thaiwoo with a 50 m park course for product demos. 30+ of China's top riders and 4 celebrities took part in the first ever ski-vs-snowboard showdown.
30+Top riders
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2026 · Brand Experiences
CAMEL
CAMEL × 2026 Legend Genesis Trail, Moganshan
For CAMEL at the Moganshan Genesis Trail race (EASTERN EPIC), we designed and built the on-site brand booth around the CT-Jifeng 50 trail shoe — space, product wall and photo zone. We also had athletes test the shoe in competition: Yu Biao placed 5th in the men's 25 km and Jiang Honghong took 3rd in the women's 25 km. Sports creators were invited to experience the race and co-create content.
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2026 · Brand Experiences
SANFO Events
"168 Mountain Guardian" — interactive booth game
An interactive game for SANFO Events' booth at the 2026 China Outdoor Sports Industry Conference: one big screen plus physical A/B/C and SOS buttons. Visitors play as a runner, a crew member or the race director, handling cramps, hypothermia and thunderstorms on the real Chongli 168 course map. Each answer reveals a card showing how SANFO prepared — turning the safety system behind 2,228 support staff, medical stations and shelters into a game anyone can play.
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2021 · Brand Experiences
Keep
Keep Snow Season
Keep's "Snow Season Player" pop-ups landed at two resorts — Fulong in Chongli and Huaibei in Beijing — connecting online training, check-in challenges and real time on snow. We owned it end to end: concept, space design, delivery and KOL outreach.
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2019 · Brand Experiences
Oakley Brand House
Oakley Brand House at Fulong
Inspired by the brand's HQ design, the house landed on the Fulong boardwalk for the 2019 season and became a must-visit for the snow crowd.
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Burton China
Burton China · Season after season
Season-opening parties and film premieres, Air + Style rider welcomes and a Galeries Lafayette pop-up, international rider nights at Genting, the UNISHRED kids' contest — season after season with Burton and China's snow community.
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2016 · Brand Experiences
Columbia
Columbia store opening at Joy City Xidan
Opening event and PR across traditional, digital and creator media.
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2018 · Brand Experiences
KOLON SPORT
KOLON SPORT Beijing Jinyuan store opening
Ribbon-cutting and live performance, with celebrity seeding and media outreach.
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