2026 · Sports Events
Chongli 168 Ultra-Trail
Chongli 168 Ultra-Trail — 10th Anniversary
Ten years, one mountain. We helped a race tell its story — and the story of the small town it changed.
5.71BOnline influence
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Sports Events
From World Cups to 100-mile ultra-trails, from city rail jams to park battles — we plan them, run them, and tell their stories.
Services
- Event strategy & operations
- World Cup–level event delivery
- City challenges
- Opening & closing ceremonies
- Hosting & live show control
Clients
2019 · Sports Events
FIS Big Air Beijing
Air + Style Beijing · FIS Snowboard & Freeski Big Air World Cup
A World Cup on the industrial heritage site of Shougang Park (Air + Style Beijing 2019). We led event planning and delivery, pre-event media and promotion — turning the Big Air into Beijing's new winter landmark.
12MTotal reach
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2017 · Sports Events
ŠKODA × Tour de France
ŠKODA Tour de France Shanghai Criterium
Tour de France stars racing a city-centre criterium in Shanghai, watched by 20,000 spectators.
20,000Spectators
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2017 · Sports Events
Burton
Christmas City Rail Jam at G PARK, Xi'an
We brought a snow rail jam into Xi'an's busiest shopping district — China's own city Rail Jam, covered by local media for three days straight.
10,000+Spectators
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2026 · Sports Events
Chongli 168 Ultra-Trail
Chongli 168 — 10th-anniversary opening & closing ceremonies
Opening — "One Horn Call": before the gun, a single horn call ran through the ages, from hunters in the forest to today's runners, building to the moment 13,000 runners actually set off into the summer mountains. Closing — "You Are Chongli": we handed centre stage to the people who have kept the mountain safe for ten years. Sanitation, medical and traffic teams and the media who filmed every edition each told their story, then pressed the start horn together — "Chongli 168, see you next year."
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2021 · Sports Events
VOLCOM
Ski & snowboard 1V1 park battle
A 150 m park course with four features, a pro DJ booth and VIP viewing area — followed by a VOLCOM ski film premiere party.
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— · Sports Events
LeSports X-DRAGON
LeSports X-DRAGON Snow Challenge
Race content: the comic "Thank You, Skiing, for Making Me Better" passed 1M reads; spin-offs like "Chongli Slang" each passed 100K.
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2018—2019 · Sports Events
Columbia × Chongli 168
Main brand zone at the Chongli 168 Ultra-Trail
Two years running, we built Columbia's main brand zone at the Chongli 168 and ran its online promotion. 10,000+ people made custom pre-race posters; the post-race "Despair Hill" animated story drew nearly a hundred comments.
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2016 · Sports Events
Columbia Tough Running
Columbia Tough Running obstacle challenge
Tyre fields, obstacle walls and mud sections — turning an outdoor brand's toughness into a race you can feel.
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2017 · Sports Events
Shimano
Shimano "Summer Dance" International MTB Camp
International MTB pros at Thaiwoo, Chongli, for three days of coaching and timed racing, with 300+ riders taking part.
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2020 · Sports Events
Genting Secret Garden
Genting Secret Garden · Crayfish Festival
A market-style festival: crayfish feasts, bands, traditional molten-iron fireworks, artisan stalls and 15+ games. We handled concept, visuals, build, shows, ticketing and sponsorship.
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